Senior Product Manager

Job Description

The Product Manager is a highly experienced mobile free-to-play (F2P) games specialist who works closely with the Game Design Leads, Project Manager and Studio Directors to shape, evaluate and optimize product opportunities across Miniclip Derby’s live games. Bringing deep market knowledge, commercial judgement and strong analytical capability, the role requires senior product expertise, while working within the studio’s agreed product and design direction.
A central responsibility is to support high-quality prioritisation decisions: evaluating the likely impact of features, Live Ops initiatives and experiments against development effort, delivery risk, resource constraints and the opportunity cost of alternative work. The Product Manager will challenge assumptions constructively, build evidence-led recommendations and help the studio invest in opportunities with the greatest player and commercial value.
The role also plays an active part in optimising live game performance through experimentation, event and offer strategy, commercial merchandising and effective use of Google Play and App Store promotional opportunities. It combines strategic product thinking with a willingness to work hands-on with data, teams and operational execution.

What will you be doing at Miniclip?

·      Partner with the Game Design Lead to evaluate product opportunities and recommend priorities, bringing deep F2P expertise to inform decisions on resources and features.
·      Lead the evaluation and, once agreed, progression of significant product initiatives from initial hypothesis and business case through requirements, delivery collaboration, measurement and iteration.
·      Assess competing initiatives using expected impact on retention, engagement, monetisation and LTV, alongside engineering/design effort, uncertainty, time-to-value and opportunity cost.
·      Independently interrogate player, cohort and commercial data; identify meaningful trends, diagnose performance issues and translate findings into actionable product decisions.
·      Define and oversee robust A/B testing and experimentation, including hypotheses, segmentation, primary and guardrail metrics, test interpretation and recommendations for rollout or further iteration.
·      Bring up-to-date insight into leading mobile F2P games, game economies, progression, monetisation, Live Ops, events and evolving market practice; benchmark competitors and adapt relevant learnings.
·      Work with the Game Design Lead and relevant teams to shape, execute and optimise the Live Ops calendar, including events, sales, offers, promotions and segmentation, balancing short-term commercial results with long-term player experience.
·      Analyse event and promotion performance, identify incremental impact and improve future scheduling, targeting, mechanics and offers.
·      Drive effective use of Google Play Promotional Content and App Store in-app events and other relevant store merchandising opportunities, coordinating assets, timing and performance evaluation with partner teams.
·      Work effectively across Design, Production, Engineering, Analytics/BI, UA, ASO and other disciplines to define clear objectives, requirements, dependencies and success criteria.
·      Communicate product rationale, trade-offs, experiment outcomes and risks confidently to studio leadership and wider stakeholders; mentor colleagues in evidence-led product thinking.

What are we looking for?

·      At least 5 years of relevant professional experience working on multiple mobile free-to-play games, with substantial hands-on product management responsibility and demonstrable commercial/product impact.
·     Extensive, current understanding of the mobile F2P landscape, including retention, progression, game economies, monetisation, Live Ops, events, offers and player lifecycle management.
·      Strong analytical skills and confidence working directly with product data, cohort analysis, funnels, segmentation and core F2P KPIs (including retention, conversion, ARPDAU, payer behaviour and LTV).
·      Proven experience designing, evaluating and acting on A/B tests, with sound understanding of experiment quality, statistical uncertainty and practical decision-making.
·      A strong track record of evaluating feature and Live Ops opportunities, making prioritisation trade-offs and explaining opportunity cost in a resource-constrained development environment.
·      Commercial judgement, clear communication and the credibility to influence experienced game developers and senior stakeholders without relying on formal authority.
·      Direct experience planning, executing and optimising mobile F2P Live Ops calendars, events, promotions and offers.
·      Practical experience using AI tools to support product analysis, identify trends and opportunities, interpret data and generate actionable insights, with an understanding of how to validate AI-generated findings and apply them to product decisions.

About Miniclip