Game Designer
Date: 2 Oct 2025
Location: Guildford, GB
Company: Miniclip
Job Description
We are looking for a Game Designer to join our friendly Games Studio based in Guildford.
This is a fantastic opportunity to develop your free-to-play design career in mobile: help bring new titles to market, and work on highly successful live games at a leading mobile studio!
This is a full-time, permanent position, so please only apply if you have the right to work in the UK.
What will you be doing at Miniclip?
Your primary responsibilities will include:
- Design gameplay experiences and game features that deliver strong player engagement, retention, and monetisation.
- Create game content to delight players, and design and balance in-game economies to maximise game performance.
- Write, review and give feedback on game/feature design documents, builds, and plans.
- Participate as a key member of the production team across the product life-cycle, working not just on early game concepts and prototypes, but also games in production, and live titles, proposing high-impact updates to our existing portfolio of games.
- Analyse and communicate in-game economy trends using data insights and A/B testing campaigns
- Work alongside our Data Analytics team to create testing strategies.
- Support the team with subject-matter expertise on mobile & social game design.
What are we looking for?
We are looking for a social, hard-working person who enjoys working in a team and is passionate about games, and mobile free-to-play. The ideal candidate will be articulate, energetic, with the following attributes:
- Experience designing multiple successful free-to-play published titles, preferably on mobile.
- Experience across the product life-cycle, from initial concept & prototyping through to updating and optimising a live free-to-play game.
- Good knowledge of the mobile & social game space, and solid grasp of current design techniques to deliver excellent engagement, retention, and monetisation.
- Highly numerate, with a solid mathematical background, and ability to design virtual currencies and manage in-game economies.
- Strong grasp of mobile user-experience design, and ability to consider & empathise with many different types of players.
- Creative problem solver, with proven ability to create compelling gameplay.
- Relentlessly self-critical: always sees the pros and cons of each approach, and works tirelessly to improve design solutions. Prolific with high quality, well-thought-through proposals.
- Able to balance between innovation and setting reasonable goals.
- Drive, initiative and ability to self-manage and prioritise effectively.
- Highly organised, with ability to prioritise appropriately to deliver to tight deadlines.
- Great collaborator, with superb written and oral communication skills.
About Miniclip
Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 70 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios.
Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.
To date, Miniclip’s studios and companies have generated more than 10.5 billion downloads, including the following games: 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM - Online Soccer Manager™, Football Rivals , Pure Sniper , Puzzle Page™, Head Ball 2, Motorsport Manager, Darts of Fury, Ultimate Golf, Mini Football, Triple Match 3D™, Agar.io, PowerWash Simulator, Suduko.com™, and We Are Warriors™.
Playsport Games, a Miniclip studio, is a supportive and friendly games studio based in Guildford, where everyone plays a full and active role in developing top quality games!
We’re the creator of Motorsport Manager, a #1 game on the App Store and a top rated game on Steam.
We’re a passionate and hardworking team with a single aim: making top quality sports games.
For more information, visit https://miniclip.com/