Advertising Monetisation Manager

The Advertising Monetisation Manager will be responsible for defining, optimising and scaling advertising revenue strategies across Miniclip’s portfolio of games. Acting as a key point of contact for advertising monetisation, this role combines strategic contribution with hands-on execution across ad operations, analytics and cross-functional collaboration. You will work closely with Product, Game Design, User Acquisition, BI, Ad Tech and external partners to design, implement and continuously optimise monetisation strategies, ensuring best-in-class player experience while maximising revenue performance.

• Manage and implement ad monetisation strategies across multiple titles, ad networks and demand partners.
• Support and contribute to ad monetisation strategy for assigned games, aligning with overall studio and portfolio goals.
• Design and optimise in-game ad placements, formats and user segmentation strategies to improve ARPDAU, eCPM, fill rate and overall LTV.
• Develop and maintain ad operations processes, including mediation setups, waterfalls and network integrations.
• Conduct performance analysis across key KPIs, identifying opportunities and supporting continuous improvement.
• Run hypothesis-driven A/B tests in collaboration with Product and BI teams; analyse results, scale winners and iterate.
• Collaborate cross-functionally with Product, Game Design, Engineering, BI, QA and UA teams to deliver monetisation improvements.
• Build and maintain relationships with ad network partners and account managers to maximise performance.
• Support Ad Tech and Data requirements, including SDK integrations, tracking, dashboards and automation.
• Monitor and manage ad creative quality across networks — reviewing served ads, handling player-reported ad issues, and using network-side blocking tools to maintain a high-quality user experience.
• Contribute to documenting and sharing best practices and insights across teams.

• 2–3 years of experience in advertising monetisation, ad operations or revenue-related roles, ideally within mobile gaming or digital products.
• Good understanding of the ad tech ecosystem, including ad networks, mediation platforms, waterfalls and basic programmatic concepts.
• Strong analytical skills with the ability to interpret data and support data-driven decisions.
• Exposure to A/B testing and working with product and data teams to support optimisation efforts.
• Good cross-functional collaboration and communication skills.
• Organised with the ability to manage multiple tasks in a fast-paced environment.
• Attention to detail and a proactive problem-solving mindset.
• Interest in mobile games and understanding of free-to-play models is a plus.
• Hands-on experience with AI tools (e.g., ChatGPT, Claude, Gemini, Copilot) to speed up daily tasks — automating reports, summarizing data, drafting documents, prototyping scripts or queries, or supporting ad creative and quality review — is a plus.