Player Growth Lead

Date: 29 Feb 2024

Location: Lisbon, PT

Company: Miniclip

Job Description


Join the 8 Ball Pool Product Team, where we focus on maintaining one of the world’s most popular games. We're seeking a talented Player Growth Lead with expertise in CRM and user growth to play a pivotal role in our dynamic and globally recognized team

What will you be doing at Miniclip?


As a Player Growth Lead, you will spearhead initiatives to enhance user engagement, retention, and drive business growth.

Your responsibilities include: 

  • Strategic Planning: Identify, design, and execute plans targeting user engagement, retention, and long-term loyalty. 
  • Community Engagement: Develop and implement community engagement plans and social media initiatives to enhance player satisfaction and contribute to user growth. 
  • CRM Activities: Oversee CRM activities, including email marketing and push notifications, to boost user retention and engagement.
  • Attracting Users: Explore new channels for attracting users and increasing traffic such as coordinating with influencer management efforts for global content and campaigns.
  • Player Experience Enhancement: Launch initiatives to elevate player experience through community activities and in-game initiatives. 
  • Feedback Management: Monitor and address community feedback and concerns, collaborating with internal teams to provide effective solutions for user retention. 

Your Opportunities


  • Brand Strengthening: Contribute to strengthening the 8 Ball Pool brand through strategic planning and execution of brand-building activities. 
  • Collaboration: Liaise with the product team to optimize the user interface and gameplay experience, focusing on player engagement and retention. 
  • Stakeholder Relationships: Build and sustain relationships with external stakeholders, including user-generated content creators, influencer management organizations, and commercial partners to drive user acquisition. 
  • Cross-functional Collaboration: Engage with internal teams such as player experience, product, development, live operations, and data analytics to identify and prioritize opportunities for user growth. 
  • Agency Management: Partner with and manage external agencies to deliver content across social media channels, aimed at player growth and retention. 

What will set you up for success:


  • Bachelor's degree in marketing, business, or a related field.
  • Minimum of 3 years of experience in growth marketing, specifically in community management, influencer marketing, user acquisition, or business development.
  • Proven history of driving user acquisition and retention on a global scale.
  • Expertise in managing communications and online communities across key social media platforms.
  • Familiarity with UGC creators, influencer marketing agencies, and relevant external partnerships.
  • Experience in a high-velocity, data-centric environment focused on growth.

About Miniclip


Miniclip is a global leader in digital games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 70 million daily active users across mobile, social, and online platforms. Operating in 10 countries, Miniclip develops and launches games in multiple categories across its 17 studios. 


Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the digital games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally. 


To date, Miniclip’s studios and companies, which have generated more than 8 billion downloads, include the following digital games: 8 Ball Pool™, Subway Surfers™, Golf Battle™, Football Strike™, Carrom Pool™, OSM - Online Soccer Manager™, Football Rivals ™, Pure Sniper ™, Puzzle Page ™, Head Ball 2™, Motorsport Manager™, Darts of Fury™, Ultimate Golf™, Mini Football ™, Triple Match 3D ™ and™. 


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