Senior User Acquisition Specialist

Date: 29 Feb 2024

Location: Lisbon, PT

Company: Miniclip

Job Description

Miniclip is looking for a Senior User Acquisition Specialist to join our Marketing team in our Lisbon (Portugal) Office.

What will you be doing at Miniclip?

This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:

  •  Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
  • Oversee acquisition marketing campaigns across multiple mobile channels 
  • Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
  • Experiment and analyse campaigns for existing and upcoming games
  • Running multiple marketing tests and present results to stakeholders with concrete recommendations
  • Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
  • Develop briefings for new ad creatives and oversee the production of marketing material
  • Manage business relationships with day-to-day communication and reporting

What are we looking for?

  • In-depth knowledge of acquisition tools and mobile ad networks
  • Strong experience in paid digital marketing and media buying
  • Extensive knowledge of various mobile marketing channels such as Facebook, Snapchat, Google Ads, Unity Ads, ironSource
  • Hands-on experience creating and optimising campaigns on multiple channels
  • Familiarity with tracking tools (such as Adjust) for mobile advertising campaigns 
  • Strong knowledge about the mobile games market and KPIs for various different game genres
  • Knowledge of product soft-launch procedures
  • Excellent communication skills, both written and verbal

About Miniclip

Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. The Company develops, publishes, and distributes highly engaging games to an audience of over 400 million monthly active users across mobile, social and online platforms. They operate in 10 countries, with a global workforce of over 1000 people across 16 locations. 

Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip's digital games, which also include the franchises 8 Ball Pool™, Subway Surfers™, Golf Battle™, Football Strike™, Carrom Pool™, and™ have generated more than 7 billion downloads. Miniclip has more than 70 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’. 

In the past three years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager) now operating as Miniclip Netherlands, Green Horse Games (home of Football Rivals), Supersonic Software Ltd., trading as (the team behind the highly successful Puzzle Page and Picture Cross), and most recently Sybo (famous for Subway Surfers). 
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