Data Analyst - Performance Marketing

Job Description

We are seeking a talented and proactive Data Analyst to join our dedicated User Acquisition (UA) Analytics team. You will be focused on driving efficiency and growth by transforming the UA data into clear, actionable insights. This role requires a strong problem-solver who can navigate complex datasets, deliver reliable reporting, and perform in-depth analyses to optimize our marketing investments.

What will you be doing at Miniclip?

• Work closely with Data teams to design, build, and maintain UA performance dashboards in Looker.

• Support UA Managers, by providing fast and accurate solutions to their data requests, including troubleshooting and fulfilling ad-hoc analytical queries.

• Utilize SQL for complex data extraction and manipulation, and R (or Python) for statistical modeling and automating recurring analytical tasks.

• Execute detailed, in-depth analyses to understand the root causes of performance changes, analyzing the impact of creative changes, and market trends across various mobile ad platforms.

• Design and execute the end-to-end analysis of geo-experimentation to rigorously measure the incrementality of our User Acquisition channels.

What are we looking for?

• Advanced proficiency in SQL, alongside experience with R or Python.

• Experience using Data Visualization Tools such as Looker.

• Ability to clearly and concisely explain key findings and give data-driven recommendations to technical and non-technical stakeholders.

• Experience with experimental design and the ability to set up and analyze complex tests (e.g., A/B tests, geo-experiments) to derive statistically sound conclusions.

• A Bachelor's degree in a quantitative field (e.g., Mathematics, Statistics, Engineering) or equivalent practical experience.

• Knowledge of performance marketing within mobile gaming or apps (not mandatory).

About Miniclip

Operating in 12 countries, Miniclip develops and launches games in multiple categories across its 20 studios.

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.

To date, Miniclip’s studios and companies have generated more than 10 billion downloads, including the following games: 8 Ball Pool™, Subway Surfers™, Golf Battle™, Football Strike™, Carrom Pool™, OSM - Online Soccer Manager™, Football Rivals ™, Pure Sniper ™, Puzzle Page™, Head Ball 2™, Motorsport Manager™, Darts of Fury™, Ultimate Golf™, Mini Football ™, Triple Match 3D ™, Agar.io™, and PowerWash Simulator ™.