Senior User Acquisition Specialist

Date: 18 Feb 2024

Location: London, GB

Company: Miniclip

Job Description

Miniclip is looking for a Senior User Acquisition Specialist to join our Marketing team in our London (UK) Office.

What will you be doing at Miniclip?

This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:

  •  Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
  • Oversee acquisition marketing campaigns across multiple mobile channels 
  • Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
  • Experiment and analyse campaigns for existing and upcoming games
  • Running multiple marketing tests and present results to stakeholders with concrete recommendations
  • Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
  • Develop briefings for new ad creatives and oversee the production of marketing material
  • Manage business relationships with day-to-day communication and reporting

What are we looking for?

  • In-depth knowledge of acquisition tools and mobile ad networks
  • Strong experience in paid digital marketing and media buying
  • Extensive knowledge of various mobile marketing channels such as Facebook, Snapchat, Google Ads, Unity Ads, ironSource
  • Hands-on experience creating and optimising campaigns on multiple channels
  • Familiarity with tracking tools (such as Adjust) for mobile advertising campaigns 
  • Strong knowledge about the mobile games market and KPIs for various different game genres
  • Knowledge of product soft-launch procedures
  • Excellent communication skills, both written and verbal

About Miniclip

Miniclip is a global leader in digital games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 70 million daily active users across mobile, social, and online platforms. Operating in 10 countries, Miniclip develops and launches games in multiple categories across its 17 studios. 

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the digital games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally. 

To date, Miniclip’s studios and companies, which have generated more than 8 billion downloads, include the following digital games: 8 Ball Pool™, Subway Surfers™, Golf Battle™, Football Strike™, Carrom Pool™, OSM - Online Soccer Manager™, Football Rivals ™, Pure Sniper ™, Puzzle Page ™, Head Ball 2™, Motorsport Manager™, Darts of Fury™, Ultimate Golf™, Mini Football ™, Triple Match 3D ™ and™. 

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