UA Analytics Manager

Date: 11 Feb 2024

Location: London, GB

Company: Miniclip

Job Description

We are seeking a talented and motivated Analytics Manager to lead our User Acquisition Analytics team. If you are passionate about developing people, have a keen understanding of user acquisition, and thrive in a fast-paced environment, we want to hear from you.

 The role is responsible for leading and mentoring the analysts in the UA analytics team and delivering UA performance reporting & analysis for our portfolio of games. The UA analytics team collaborates with teams across the business to optimize user acquisition campaigns, maximize ROI, and contribute to the overall growth of the company. This position offers the opportunity to work at the intersection of data science, data engineering, marketing, and business strategy.


What will you be doing at Miniclip?

  • Manage and develop a team of analysts and data scientists
  • Oversee the production of all UA reporting and analysis:

    • Develop and maintain regular reports and dashboards to monitor key performance indicators (KPIs) and communicate insights to stakeholders

    • Utilise advanced analytics tools and techniques to analyse large datasets related to user acquisition

    • Translate complex data into actionable insights to inform strategic marketing decisions

  •   Data Governance and Quality:

    • Ensure data accuracy and reliability by implementing and maintaining data governance best practices.

    • work with relevant teams to resolve data quality issues and improve overall data integrity.

  • Help the user Acquisition and Product teams execute the growth strategy for each of our titles:

    • Work closely with the User Acquisition team to optimise digital marketing campaigns, identifying areas for improvement and recommending adjustments to enhance performance

  •  Lead and drive forward UA data projects, ensuring the team continues to adapt to the changing performance marketing environment

  •     Work closely with the User Acquisition, Product, Data Engineering, Commercial and Finance teams to ensure the UA analytics team is adapting to the business needs


What are we looking for?

  • Managerial experience (5+ years) with a proven track record of developing team members

  • Proven experience in mobile analytics, with a focus on user acquisition or digital marketing analytics

  • Proficiency in data analysis tools and languages (e.g., SQL, Python, R) and experience with analytics platforms (e.g., PowerBI, Domo, Tableau etc.).

  • Strong understanding of digital marketing concepts

  • Excellent communication and presentation skills, with the ability to convey complex data findings to both technical and non-technical stakeholders.

  • Proven track record of driving business results through data-driven decision-making

  • Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science)

About Miniclip

Miniclip is a global leader in digital games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 70 million daily active users across mobile, social, and online platforms. Operating in 10 countries, Miniclip develops and launches games in multiple categories across its 17 studios. 

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the digital games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally

To date, Miniclip’s studios and companies, which have generated more than 8 billion downloads, include the following digital games: 8 Ball Pool™, Subway Surfers™, Golf Battle™, Football Strike™, Carrom Pool™, OSM - Online Soccer Manager™, Football Rivals ™, Pure Sniper ™, Puzzle Page ™, Head Ball 2™, Motorsport Manager™, Darts of Fury™, Ultimate Golf™, Mini Football ™, Triple Match 3D ™ and™. 

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