UA Team Lead

Date:  18-Mar-2023

London, GB

Company:  Miniclip UK Limited
Department:  Performance Marketing
Job description: 

Job Description

Miniclip is looking for a User Acquisition Team Lead to join our Marketing team. This is a full-time position reporting to the CMO.

What will you be doing at Miniclip?

This is a varied and exciting role, working with a leading mobile games and entertainment company. You will work closely with a team of performance marketing experts and have the following responsibilities:

  • Analyse and report performance of all UA activities to key stakeholders on a regular basis.
  • Develop and deliver user acquisition strategy plans and define KPIs in alignment with business objectives.
  • Advise product teams, ensure the proper UA setup, and coordinate the launch of UA for new games.
  • Contribute to define the UA roadmap and set priorities for test campaigns and creative concepts.
  • Define and coordinate launch strategies per game.
  • Take ownership for a multi-million budget.
  • Work with the Creative team to explore new design concepts to improve UA’s performance.

What are we looking for?

  • 4+ years of experience in paid digital marketing and media buying for mobile games.
  • Strong in-depth knowledge om performance marketing strategies and UA best practices for mobile games.
  • 1+ years of team management and leadership experience.
  • Exceptional analytical and data-driven thinker combined with a creative mind.
  • Extensive expertise of various key mobile marketing channels.
  • A desire for both strategic planning and daily execution/optimisation.
  • Detailed understanding and in-practice experience with tracking tools for mobile apps.
  • Excellent cross-functional communication skills (both written and verbal).
  • Comprehensive knowledge about the mobile games industry and performance metrics.

About Miniclip

Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. The Company develops, publishes, and distributes highly engaging games to an audience of over 400 million monthly active users across mobile, social and online platforms. They operate in 10 countries, with a global workforce of over 1000 people across 16 locations. 

Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip's digital games, which also include the franchises 8 Ball Pool™, Subway Surfers™, Golf Battle™, Football Strike™, Carrom Pool™, and™ have generated more than 7 billion downloads. Miniclip has more than 70 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’. 

In the past three years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager) now operating as Miniclip Netherlands, Green Horse Games (home of Football Rivals), Supersonic Software Ltd., trading as (the team behind the highly successful Puzzle Page and Picture Cross), and most recently Sybo (famous for Subway Surfers). 
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