User Acquisition Team Lead

Job Description

Miniclip is looking for a User Acquisition Team Lead to join our Marketing team. This is a full-time position reporting to the Head of User Acquisition, which can be based either in our Lisbon or London studios.

What will you be doing at Miniclip?

This is a varied and exciting role, working with a leading mobile games and entertainment company. You will work closely with a team of performance marketing experts and have the following responsibilities:

• Lead, mentor, and inspire a team of UA specialists to achieve their best work.
• Analyse and report the performance of all UA activities to key stakeholders on a regular basis.
• Develop and deliver user acquisition strategy plans and define KPIs in alignment with business objectives.
• Advise product teams, ensure the proper UA setup, and coordinate the launch of UA for new games.
• Contribute to defining the UA roadmap and set priorities for test campaigns and creative concepts.
• Define and coordinate launch strategies per game.
• Take ownership of a multi-million budget.
• Work with the Creative team to explore new design concepts to improve UA’s performance.
• Work very closely with the marketing BI teams to improve performance marketing investment efficiency.

What are we looking for?

• 4+ years of experience in paid digital marketing and media buying for mobile games.
• Strong in-depth knowledge of performance marketing strategies and UA best practices for mobile games.
• Proven team management and leadership experience.
• Exceptional analytical and data-driven thinker combined with a creative mind.
• Extensive expertise of various key mobile marketing channels.
• A desire for both strategic planning and daily execution/optimisation.
• Detailed understanding and in-practice experience with tracking tools for mobile apps.
• Excellent cross-functional communication skills (both written and verbal).
• Comprehensive knowledge of the mobile games industry and performance metrics.
• Strong gaming UA advertising creative skills are required.

About Miniclip

Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 65 million daily active users across mobile, PC, console, social, and online platforms. Operating in 12 countries, Miniclip develops and launches games in multiple categories across its 20 studios.

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.

To date, Miniclip’s studios and companies have generated more than 10 billion downloads, including the following games: 8 Ball PoolTM, Subway SurfersTM, Golf BattleTM, Football StrikeTM, Carrom PoolTM, OSM - Online Soccer ManagerTM, Football Rivals TM, Pure Sniper TM, Puzzle Page TM, Head Ball 2TM, Motorsport ManagerTM, Darts of FuryTM, Ultimate GolfTM, Mini Football TM, Triple Match 3D TM, Agar.ioTM, and PowerWash Simulator TM.

For more information, visit https://miniclip.com/