UA & Monetisation Specialist

The UA & Monetisation Specialist independently manages and optimises user acquisition and monetisation initiatives across Miniclip’s mobile gaming portfolio. Building on foundational experience, this role requires the ability to execute campaigns, evaluate performance trends, and propose improvements with limited supervision.
Operating with growing ownership, the Specialist ensures that campaigns, monetisation activities, and live-ops initiatives are delivered to quality standards and aligned with game performance goals. This role offers the opportunity to deepen expertise in performance marketing, in-game monetisation, influencer campaigns, and ad revenue management while contributing to strategic discussions and cross-team collaboration.

What will you be doing at Miniclip?

Monetisation & Revenue Growth

• Execute and optimise monetisation initiatives to support revenue growth and improve ARPDAU.
• Contribute to the planning and refinement of IAP strategies, promotions, and in-game events using data-driven insights.
• Conduct A/B tests and assist in evaluating changes to the in-game economy, pricing models, and monetisation features.
• Identify early opportunities to enhance player lifetime value, including deep spend mechanics.
• Assist in improving ad revenue through placement reviews, mediation adjustments, and creative performance analysis.
  
  

User Acquisition, Performance Marketing & Partnerships

• Manage and optimise paid UA campaigns across key platforms such as Meta, Google, TikTok, and emerging networks.
• Own channel-level budget pacing and optimisation, ensuring efficient spending within assigned budgets.
• Support creative and audience testing efforts to strengthen funnel performance and user engagement.
• Contribute to organic growth activities including ASO, search visibility, in-game placements, and social initiatives.
• Coordinate influencer and partner activities and assess their performance and scalability.
• Run small-scale tests with new partners or formats and summarise post-campaign learnings.

What are we looking for?

Education

Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or related field (or equivalent experience).

Certification

Advanced certifications in mobile advertising tools, analytics platforms, or monetisation technologies are beneficial.

Experience

1–3 years of experience in user acquisition and/or ad monetisation.

Although optional, we encourage you to include a cover letter explaining why you're interested in this opportunity and why you'd like to join Miniclip. It will help our team better understand your motivation and what makes this role the right fit for you.

About Miniclip